Steamwheel Blog

“The world of business could function without benefit of art. But should it? I think not, if only for the simple reason that the world would be a poorer place if it did.”

—

Paul Rand, A Designer’s Art

I think about this quote whenever I come across a disappointing company blog. It’s surprising how many web-based companies have blogs where they simply post press releases. It’s almost as bad when the blog has no clear, consistent content direction. 99% of company blogs are like this. If your company has a great blog you are the exception.

A great blog is something that a company doesn’t absolutely require but it’s wonderful if you have one. It’s hard to imagine 37signals without thinking of their great blog Signal vs. Noise. They aren’t just a great company with great products; they have a great blog too. That’s something worth doing.